raster format

Also called bitmap format, the raster format is a data structure or image type used in computer graphics. Raster images are made up of tiny squares called pixels.

Raster images are resolution dependant which means they cannot be scaled without visible loss in image quality. Vector format images on the other hand can be scaled, making vector format the preferred format for logo design.

rasterize

Converting (or exporting) an image from a format such as vector format to raster format.

real estate logo

A logo created specifically for use in the real estate industry. The vast majority of real estate logos make use of a roof, a house or a skyline to associate the logo with the industry.

Special considerations in real estate logo design include creating a logo that will stand out in a fairly crowded industry and one that will be highly visible on advertising materials. This is especially true for real estate agents where the logo is primarily used on a yard sign.

Thanks to Biz-Logo for the real estate logo example.

Further Reading:
RealEstateLogoDesign; http://www.realestatelogodesign.com

redesign

In the context of logo design a redesign usually means an update or improvement of an existing logo. This is not the same as a logo repair where an existing, low quality logo is redrawn in the correct format without any change to the logo itself.

In logo redesign the aim is typically to create a logo that is still recognizable in its new form. The logo designer should strive to give the logo a new look without undoing the brand awareness created through the company's previous marketing campaigns.

redraw

See alteration

registered trademark

A trademark that has been resitered with the relevant authority. Registering a new logo as a trademark is not necessary in all cases, but is normally recommended as trademark registration gives the logo owner the best chance of defending a trademark.

A registered trademark is indicated by the letter R enclosed in a circle, displayed next to the trade marked image.

repair

Logo repair refers to an existing logo being redrawn in high-resolution or vector format. In most cases the company does not want to change the logo (compare logo redesign) but the company no longer has the original vector or high resolution image needed for printing processes. Logo repair can also include logos redrawn from a rough sketch.

resolution

Resolution refers to the amount of information that an image holds. In digital images, the amount of information is measured in terms of the number of pixels used to make up the image.

In the example to the right, the top image of the binoculars consists of more pixels than the bottom one. It is usually only when the image is resized or printed that low-resolution becomes a problem. Whenever pixels are visible on a printed image, it means that the resolution of the original digital image was not high enough for the size of the print.

revision round

Revision rounds refer to the changes to a logo while it is in the production phase. Typically a logo designer would send concept designs to the client and once the client accepts one of the concepts the revision phase begins. During this phase the design is bounced back and forth between the designer and the client, each of these "bounces" constituting a revision round. Normally the design firm would not place a limit on the number of changes allowed per revision round but limit the revision rounds. Unlimited revision rounds (also referred to as unlimited alterations) is not uncommon in online logo design, giving the client the assurance that the designer will complete the logo to his or her satisfaction.

revision

see revision round

RGB

RGB is a color model that uses red (R), green (G) and blue (B) in varying combinations to create a vast number of possible color combinations. The example to the right shows three colors. On each color is shown the amount of red, green and blue that was added together to create the color. Because RGB is a additive color model, lower values represent darker shades and higher values represent lighter shades.