landscape

Landscape format images are images where the horizontal sides of the image are longer than the vertical sides. Compare portrait format where the vertical sides are longer than the horizontal sides.

In logo design the landscape format is far more common due to the inclusion of a company name, normally below or to the left of the logo image. Landscape logos also tend to be more practical for use on letterheads, business cards etc.

layer

Most graphic design applications make use of layers to make the image easier to edit. Layers contain image elements that can be manipulated independantly of image elements on other layers. For example, if all the text on a layout design is placed on one layer and all the graphical elements on another, the text layer can be moved and edited without impacting the graphical layer underneath.

layered PSD

A PSD file with the original layers preserved, as opposed to a "flattened" PSD file where all the image elements are on one layer. Most logo designers will supply a layered PSD version of the logo upon completion of the design, which makes it easier for the client's web designer to integrate the logo into the company web sites.

layout

In logo design "layout" refers to the arrangement of the graphical elements that make up the logo. In the example to the left the two logos shown are identical in every respect except the layout.

Most logo designers consider changes to the layout alterations rather than concept designs.

Thanks to LogoAnts for the layout example.

lc

Short for lowercase.

letterhead

A letterhead is a designed page layout containing the pertinent company information. It is customary to include the company logo at the top of the letterhead.

People often confuse the terms "stationery" and "letterhead". Stationery is a collective name for items such as letterheads, business cards, envelope designs, compliment slips etc, while the term letterhead refers specifically to a designed page layout, usually A4 or letter size.

Thanks to LogoAnts for the example.

letter logo

See lettermark

lettermark

A lettermark is a logo where a letter or letters, usually the company initial(s), form the main graphic. Lettermarks can consist of any number of letters.

While many beautiful typefaces exist, simply typing the company initials in a nice typeface does not constitute a lettermark since pre-existing letters are used - as apposed to letters customized for and unique to the company.

Thanks to LogoAnts for the example.

logo

See featured logo article

logo animation

See animation

LogoAnts

A fairly new but comparitively large online logo design firm, LogoAnts is backed by the South African firm Graphics Factory CC. They offer very low cost custom logos and shelf logos.

Further Reading:
LogoAnts.com; http://www.logoants.com/

logo design

See featured logo design article.
See logo design examples. (off-site @ Biz-Logo.com)

logo design package

Typically a logo design service offering where a logo design project is pre-defined in terms of what the client gets. The benefit to the client is that the price is usually also set beforehand and displayed with the package.

The idea of logo design packages is very much an online logo design invention. Traditionally logo designers would quote on a project based on the brief from the client and also to a degree based on the size and prominance of the company.

Logo design packages usually mean far lower prices than the traditional, offline, quotation way of doing things.

low resolution

See resolution