Mascot logos typically include a mascot figure or character plus the name of the company or team.
As a general rule logo shoppers can expect to pay significantly more for mascot logos, as with any logo showing a cartoon or a detailed illustration.
Thanks to CartoonBall.com for the example
Further Reading:
LogoAnts.com Mascot Logos; http://www.logoants.com/shelf-mascot-logos.php
